BEAUTY MELBOURNE 2020

Eighty per cent of floor space filled for Beauty Melbourne 2020 as ticket brochure hits salons

Beauty Melbourne is fast approaching and more details of Victoria’s premier professional beauty event are emerging, just in time for visitors to snap up Early Bird tickets before they end on 14 February.

The ticket brochure has hit salons, and is also available to download from the Beauty Melbourne website. It’s the go-to guide to help beauty professionals plan their ultimate Beauty Melbourne experience, featuring details on everything from the incredible curated education program, leading professional brands and features on the buzzing show floor.

In-depth education sessions covering business, health and wellness, skincare, cosmetics, nails, medi and spa are set to be a highlight of the Beauty Melbourne weekend this March. The curated education program includes some of the biggest names in Australian beauty, with Naturopath Rachel Phillips leading a Look ‘N’ Learn session on ‘Beauty from the Inside Out: The Path to Natural, Non-Invasive Self-Healing Skin’ which will provide visitors with a holistic approach to skincare and tips for incorporating these practices in to their salon offerings.

Hands-on workshops offer visitors a practical and in-depth education experience. Multi-award winning International Hair and Makeup Artist, Martha Mok’s ‘Mastering the Art of Eyelashing and Eye Reshaping Techniques’ hands-on workshop is another anticipated highlight of Beauty Melbourne. Suitable for makeup artists of all levels, Martha will share un-matched tips for creating trending makeup looks in line with client demand, which attendees can re-create throughout the workshop.

The Business Advice Hub will return to Beauty Melbourne by popular demand, offering visitors free, confidential one-on-one support from qualified professionals on a range of business topics, including insurance, accounting and bookkeeping.

Beauty Melbourne is anticipating a record number of over 250 local and international brands showcasing their latest and greatest products and technologies for visitors to see, sample, and shop from, with over 80% of exhibitors already confirmed. Notable recent additions to Beauty Melbourne’s 2020 brand portfolio include cosmetic giants INGLOT and Ronia Makeup House, as well as skincare favourites Pevonia and Dermalogica.

Beauty Melbourne offers brands a unique opportunity to connect with thousands of salon owners, directors and decision makers by providing the beauty industry with a glimpse into the products and technologies sure to be shaping the industry in the year ahead. Likewise, it offers exhibiting brands the ability to form face-to-face relationships with decision makers, ultimately leading to more personal communications and a significant increase in lead generation.

Beauty Melbourne anticipates more than 5,000 professional visitors over the two days of the event, which is more than a 20% increase on 2019 attendance. With Australia’s beauty industry at your

fingertips, Beauty Melbourne is the ideal platform for visitors to connect, share and celebrate all that the beauty industry has to offer, side by side with key industry players and likeminded professionals.

For information on exhibiting, please contact Rosie Mitchell, Sales Manager, at Rosie.Mitchell@reedexpo.com.au

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and Exhibition Centre (MCEC). Early Bird ticketing ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at www.beautymelbourne.com.au