British Airways will also be introducing a wine-selection strategy in First and Club World, showcasing different destinations across the airline’s network that produce premium wines. The airline will spotlight one destination at a time, to celebrate where the wines come from and the global network that the airline flies to. This builds on British Airways’ continued plans to bring a wide range of wines from around the world for its customers to enjoy in the comfort of their seat.
Cape Town in South Africa will be the airline’s first focus, with new wine offerings including Radford Dale’s Renaissance Chenin Blanc from old vines in Stellenbosch, as well as Andrea and Chris Mullineux’s benchmark Swartland Syrah from South Africa’s Winery of the Year.
This appointment forms part of the airline’s wider commitment to continue to upgrade its product proposition for its customers. British Airways implemented an improved service across its First, World Traveller Plus, World Traveller and Club Europe cabins earlier this year and recently relaunched its Club World brasserie-style dining experience, with new seasonal menus championing the best of British cuisine.